The Building Blocks of Successful Selling is not only a primer but a perfect refresher for salespeople looking to increase their productivity and income. Written by Robert Solomon, The Building Blocks of Successful Selling brings something new to the business table seldom presented in university training. Business and sales are all about transactions and trust. Schools and sales training programs teach their students to listen and probe to identify customer needs, then promote their company's advantages. The Building Blocks of Successful Selling teaches that success comes from relationships built on trust.